Case study · Pole barn builder · Michigan
30 pole barn leads in the first 22 days
A Michigan post-frame builder fed by a dedicated lead site and qualifying form.
- Lead generation
- Landing page
- Paid traffic
leads in the first 22 days
Leads received
01 · The challenge
Where things stood
Pole barn buyers are spread across a big state. Many of them are months away from building, and some are just browsing.
The builder needed inquiries from people with land, a real project and a realistic budget, not tire-kickers.
02 · The approach
What we did
We built a Michigan-specific lead page and ran targeted traffic to it.
The form qualifies every buyer before the builder ever picks up the phone. It asks for building type and use, size, whether they own the land, site readiness, foundation plans, extras, timeline and budget range.
Each lead went straight to the builder with all of that detail attached.
03 · The documented result
What happened
- 30leads received in the first 22 daysLeads received
- 4 of 10sample leads below listed a $100K–$200K budgetProject inquiries
- 10 of 10sample leads named a building type, use and timelineProject inquiries
The lead count comes from Build or Beg campaign records. The ten sample forms below are real submissions through a Build or Beg Michigan pole barn lead form. Names, cities and contact details are redacted.
04 · Why it matters to you
The takeaway
A qualified lead tells you what they want to build, where, when and for how much before you call. That changes how you spend your week.
The evidence
